Qualitative research expert
The expertise of Evers Research & training is mainly in the field of qualitative research and we are highly familiar with the various relevant research methods and techniques. Thanks to its extended network, Evers Research & training can always call on the right experts, including experts in the field of quantitative research.
Policy-based and academic research
We have experience in policy-based and academic research in a range of fields, such as healthcare, the transfer of ethics by institutes, racism and discrimination, the research profession, mental health and medicine.
Qualitative research in brief
Qualitative research involves the recording of the experiences, underlying motives and behaviour of a group. The objective here focuses on the deepening and broadening of understanding, not on generalisation. Amongst a relatively small group of respondents, the how’s and why’s of behaviour, attitudes and experiences are investigated. Here, the perspectives of the respondents are the focal point. Respondents are often people from various environments or hierarchical layers who are asked for their outlook on a research topic, or who are observed in their natural environments. The most commonly-used data collection technique remains the interview, although (participant) observation, document gathering, videography and photography are additional data collection methods. The application of internet research, with or without the use of social media, is also on the rise.
The main advantages of qualitative research:
- Because qualitative research has a relatively open nature, continued questioning can take place in terms of the how and why, motives, perceptions and decision processes.
- The respondent receives the opportunity to tell ‘his/her story’, which also makes the technique suitable for less eloquent people.
- Because of the questioning method, more in-depth investigation of the environments of respondents can take place, increasing the chances of receiving unexpected responses that enhance insight into respondents’ understanding of their environment.
- Interview can take place anywhere; at the home of the respondent or at a different location.
- Observation can bring to light behaviour that respondents themselves are not (quite) aware of and can take place in their natural environments as well as via the internet.
- Motivations and decisions can be compared to those of others during group interviews.
- Qualitative research often teaches respondents things about themselves.
To sum it up, qualitative research provides a deeper and better understanding of the everyday reality experienced by respondents. In addition to this, the formulation of theories becomes more established in social reality, and interventions are given a greater chance of success. Yet, this all depends on the quality of the research. Our course department will gladly help you improve that quality.